Influence Audiobooks

Summary

"Influence: The Psychology of Persuasion" delves into the core principles of persuasion, dissecting the tactics used by various experts, from salespeople to scammers. Understanding these principles not only equips you to become a skilled persuader but also shields you against manipulative schemes.

Target Audience:

This book is ideal for individuals involved in sales or marketing, those who struggle to decline a sales pitch, and anyone seeking to enhance their ability to sway others or defend against persuasive tactics.

Authored by:

Dr. Robert B. Cialdini, a psychology and marketing professor, based this book on 35 years of research into the dynamics of influence and persuasion. He also manages a consultancy focused on training and advising businesses.

Summary Rewrite:

"Influence: The Psychology of Persuasion" provides a deep dive into the fundamental strategies employed in persuading others. From sales tactics to manipulative methods used by different experts, this book offers insights that not only empower you to become a proficient persuader but also safeguard against deceptive techniques.

Ideal Readers:

This book caters to individuals in sales, marketing, or anyone encountering challenges in resisting persuasive appeals. It's a valuable resource for enhancing persuasive skills and protecting oneself against manipulation.

Author:

Dr. Robert B. Cialdini, a psychology and marketing professor, draws on 35 years of research in the realm of influence and persuasion to present this comprehensive guide. Additionally, he oversees a consulting firm specializing in business training and advice.

The book explores how various experts, ranging from salespeople to scammers, employ persuasive tactics. Understanding these tactics not only helps in becoming an adept persuader but also guards against falling prey to manipulative schemes.

Recommended for those engaged in sales, marketing, or anyone finding it challenging to decline persuasive requests. Dr. Robert B. Cialdini, a seasoned psychology and marketing expert, shares insights derived from extensive research in the field of influence and persuasion, offering valuable tools to resist manipulation while honing one's persuasive abilities.

Why Should You Read this Book?

Reading "Influence: The Psychology of Persuasion" offers numerous benefits:

1. Insight into Persuasion: Understand the psychology behind persuasion techniques employed by salespeople, advertisers, and scammers, empowering you to navigate and resist them effectively.

2. Enhanced Awareness: Learn to recognize and defend against manipulative tactics, safeguarding yourself from being unduly influenced in various situations.

3. Improved Persuasive Skills: Gain valuable knowledge to become a more effective communicator, whether in sales, marketing, or everyday interactions, by leveraging ethical persuasion methods.

4. Business and Professional Development: Particularly valuable for individuals in sales and marketing roles, the book equips you with strategies to influence others while maintaining ethical standards.

5. Personal Protection: Arm yourself with insights to protect against schemes and tricks, enabling you to make more informed decisions and avoid falling victim to manipulation.

Ultimately, reading this book equips you with a deeper understanding of the art of persuasion, enhancing your ability to persuade ethically and defend against undue influence.

 

price: $2.99
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